This is a shared audit report. Link expires on 10/30/2028
Haskins Automotive is an auto repair and service center website, primarily focused on showcasing their services, providing contact information, and establishing trust with potential customers in the local area.
Haskins Automotive was mentioned in 4 out of 5 queries (5/10 total mentions across ChatGPT and Perplexity).
"Tell me about Haskins Automotive"
Response:
Haskins Automotive is a family-owned business in the automotive industry, primarily known for providing high-quality automotive repair and maintenance services. Based in the United States, Haskins Automotive specializes in a range of services, including diagnostics, engine repairs, transmission services, brakes, and routine maintenance such as oil changes and tire services. The company emphasizes customer care and satisfaction, often fostering long-term relationships with clients through trustworthy service and transparent communication. They may also focus on employing skilled technicians and using the latest tools and technology to ensure quality repairs and services. For specific details about their locations, services offered, or history, it's best to visit their official website or contact them directly. Would you like to know more about a specific aspect of Haskins Automotive?
Mention Analysis:
Haskins Automotive is described as a family-owned business known for high-quality automotive repair and maintenance services.
Position: #1
Response:
**Haskins Automotive is a family-owned auto repair, body work, tire, and pre-owned vehicle sales business founded in 1929 and located at 467 Washington St, Wellesley, MA.**[1][2][3][4] It operates as a privately-held company in the automotive retail and repair industry, offering services like oil changes, engine replacements by ASE-certified technicians (with a 2-year/24,000-mile warranty), collision repair as an I-CAR Gold Class facility (with limited lifetime warranty and on-site rentals), paint/detailing, and transparent pre-owned sales with in-house financing and trade-ins.[1][2][3] The shop has served the Wellesley community for nearly a century, earning praise for professional service, attention to detail, and customer communication.[2][3][5] In January 2025, it partnered with Second Chance Cars and the Gavin Foundation to refurbish a 20-year-old Honda Civic for Dennis, a man in recovery, marking its first such collaboration; owner Rob Haskins noted the team's enthusiasm for the project.[5] It is not BBB accredited and lacks a rating due to insufficient information, with a file opened in May 2025 and one reported employee; contact is (781) 235-2018.[4]
Mention Analysis:
Haskins Automotive is the primary subject of the entire AI response, which describes its history, services, and community involvement.
"auto repair shop near Wellesley MA"
Response:
**Haskins Automotive at 467 Washington St, Wellesley, MA 02482, is a top-rated local auto repair shop, family-owned, AAA-approved, offering comprehensive services like oil changes, engine repairs, collision work, and pre-owned sales with a 2-year/24,000-mile warranty.[1][4]** Other highly recommended options in or very near Wellesley include: - **Daly's Service Center** at 2 Washington St, Wellesley, MA 02481: Full-service repairs including oil changes, brakes, batteries, tune-ups, and diagnostics; certified technicians with nationwide warranty and online scheduling.[5] - **Akar Auto Center** in Wellesley, MA: Expert services from oil changes and brakes to diagnostics, body work, tires, alignment, exhaust, state inspections, and detailing; praised for transparency, fair prices, and customer service in reviews.[9] - **Catalano Automotive Repair** near Wellesley (Needham area): Affordable repairs for foreign/domestic vehicles since 2009; contact at 781-559-0721 for fast service.[3] Nearby shops (within 5 miles, per AAA listings) for additional options: | Shop Name | Address | Distance from Wellesley | Notes | |-----------|---------|--------------------------|-------| | Audi Natick | 549 Worcester St, Natick, MA | 3.77 miles | All makes; online appointments.[4] | | Weston Automotive Inc | 584 Boston Post Rd, Weston, MA | 3.98 miles | All makes.[4] | | Natick Gas & Service Auto Repair | 225 N Main St, Natick, MA | 4.47 miles | All makes; online appointments.[4] | | Hogan Tire & Auto (Natick location) | 144 East Central St, Natick, MA | ~4 miles | Tires (MICHELIN®, Bridgestone, etc.), brakes, alignments, oil changes, batteries.[2] | Haskins stands out as Wellesley's only AAA-approved center with I-CAR Gold Class collision repair and on-site rentals.[1][4] Check shop websites or call for current hours, as it's late evening (shops typically open mornings).[1][5] For ratings and more, sites like RepairPal, Carfax, and Kelley Blue Book list top performers near Wellesley.[6][7][8]
Mention Analysis:
Haskins Automotive is described as a top-rated local auto repair shop, family-owned, and AAA-approved, among other service details.
Position: #1
Response:
Here are some highly-rated auto repair shops near Wellesley, MA, along with some details to help you choose: **Within Wellesley:** * **Wellesley Auto Service:** * **Address:** 33R Grove St, Wellesley, MA 02482 * **Phone:** (781) 235-0010 * **Highlights:** Often praised for their honesty, fair pricing, and quality work. Many long-term customers. They handle a wide range of repairs and maintenance. * **Reviews:** Generally excellent, consistently recommended. * **Wellesley Foreign Car:** * **Address:** 10 Washington St, Wellesley, MA 02481 * **Phone:** (781) 235-1510 * **Highlights:** Specializes in European and other foreign makes, but often services domestic cars too. Known for knowledgeable technicians and good customer service. * **Reviews:** Very positive, especially for those with foreign vehicles. * **Wellesley Shell (Service Station):** * **Address:** 200 Linden St, Wellesley, MA 02482 * **Phone:** (781) 237-9700 * **Highlights:** A convenient option for routine maintenance, oil changes, tires, and minor repairs. Good for quick service. * **Reviews:** Generally good for basic services, often highlighted for convenience. **Just Outside Wellesley (Newton, Needham, Natick - very close by):** * **Newton Centre Auto (Newton):** * **Address:** 1284 Centre St, Newton Centre, MA 02459 (Very close to the Wellesley border) * **Phone:** (617) 969-9600 * **Highlights:** Highly regarded for transparent communication, fair pricing, and reliable repairs. They work on a variety of makes and models. * **Reviews:** Consistently excellent across multiple platforms. * **Needham Tire & Auto Service (Needham):** * **Address:** 1000 Great Plain Ave, Needham, MA 02492 (Short drive from Wellesley) * **Phone:** (781) 449-0110 * **Highlights:** As the name suggests, great for tires, but also offers comprehensive auto repair. Known for professionalism and good service. * **Reviews:** Very positive, especially for tire-related needs and general maintenance. * **Natick Foreign Auto (Natick):** * **Address:** 10 Tech Cir, Natick, MA 01760 (A bit further, but still very accessible) * **Phone:** (508) 653-5660 * **Highlights:** Another excellent option for foreign car specialists. Known for their expertise and thorough diagnostics. * **Reviews:** Strong reviews, particularly from owners of European cars. **Tips for Choosing:** 1. **Read Recent Reviews:** Check Google Maps, Yelp, and other local review sites for the most up-to-date feedback. 2. **Consider Your Car Type:** If you have a foreign or luxury vehicle, a specialist shop might be a better fit. 3. **Get Quotes:** For larger repairs, it's always a good idea to get estimates from a couple of different places. 4. **Ask About Warranties:** Inquire about their warranty on parts and labor. 5. **Location & Convenience:** How easy is it to drop off and pick up your car? Do they offer loaner cars or shuttle service? I recommend calling a few of these, explaining your car's issue, and seeing which one feels like the best fit for your needs!
"best rated auto repair shops in Wellesley MA"
Response:
Finding the "best rated" auto repair shop can be subjective, as different people prioritize different things (price, speed, customer service, specific expertise). However, I can give you a list of highly-regarded auto repair shops in Wellesley, MA, based on common review platforms like Google, Yelp, and Angi (formerly Angie's List). Here are some of the top contenders, along with what makes them stand out: **Highly Recommended & Well-Reviewed Shops:** 1. **Wellesley Auto Service** * **Why they're popular:** Often cited for their honesty, fair pricing, and excellent customer service. Many reviews praise their thorough explanations and willingness to go the extra mile. They handle a wide range of repairs. * **Common feedback:** Reliable, trustworthy, good communication. * **Location:** Central Wellesley. 2. **Wellesley Tire Auto Service** * **Why they're popular:** While their name highlights tires, they are a full-service auto repair shop. Customers frequently commend their professionalism, efficiency, and competitive pricing. They are known for being quick with appointments and repairs. * **Common feedback:** Fast service, knowledgeable, good for tires and general maintenance. * **Location:** Also centrally located. 3. **Wellesley Foreign Car Service** * **Why they're popular:** As the name suggests, they specialize in foreign cars (BMW, Audi, Mercedes, Volvo, etc.). If you have a European vehicle, many consider them the go-to for their expertise. They have a strong reputation for accurate diagnostics and high-quality work. * **Common feedback:** Expert knowledge for foreign cars, meticulous, professional. * **Consideration:** May be a bit pricier due to specialization, but often worth it for complex foreign car issues. 4. **Wellesley Hills Auto Service** * **Why they're popular:** Another well-established shop with a loyal customer base. They are often praised for their friendly staff, clear communication, and ability to tackle various repairs effectively. * **Common feedback:** Honest, good mechanics, reliable. **Tips for Choosing the Best Shop for YOU:** * **Read Recent Reviews:** While overall ratings are good, look at reviews from the last 6-12 months to get the most current picture. * **Consider Your Car Type:** If you have a specialized vehicle (luxury, classic, or specific foreign make), a shop that specializes in that brand might be better. * **Get a Quote:** For non-emergency repairs, it's always a good idea to get quotes from 2-3 shops to compare pricing and recommended work. * **Ask About Warranties:** A reputable shop will offer a warranty on parts and labor. * **Look for Certifications:** ASE (Automotive Service Excellence) certification is a good indicator of a mechanic's competence. * **Trust Your Gut:** Pay attention to how you're treated when you call or visit. Good communication and transparency are key. I recommend checking out their current reviews on Google Maps, Yelp, and their individual websites (if they have them) for the most up-to-date information and to see which one aligns best with your specific needs.
Response:
While I don't have access to real-time data or specific ratings, I can suggest a few auto repair shops in Wellesley, MA, that have been well-regarded based on past information. It's always a good idea to check online reviews and local listings for the most current ratings. Here are some shops you might consider: 1. **Wellesley Automotive** - Known for reliable service and a good reputation among locals. 2. **Wellesley Car Center** - Offers a range of services and has positive reviews for customer service. 3. **Dino’s Auto Repair** - Frequently praised for its workmanship and fair pricing. Always look for recent reviews on platforms like Google, Yelp, or Angie's List to ensure you're getting the best service possible. Additionally, asking for recommendations from friends or family in the area can be helpful.
"auto repair shop that's trustworthy Wellesley MA"
Response:
Here are a few auto repair shops in or near Wellesley, MA, that have a reputation for being trustworthy: 1. **Wellesley Automotive** - A well-regarded local shop known for its honest service and knowledgeable staff. They offer a range of services from routine maintenance to more extensive repairs. 2. **Cambridge Honda** - Although primarily a dealership, they often receive positive reviews for their service department and customer care. 3. **Tires Plus of Wellesley** - They provide tire services as well as general auto repair and maintenance. Reviews indicate that customers appreciate their honesty and quality of work. 4. **Midas Wellesley** - Part of a well-known chain, Midas locations tend to have a reputation for standing behind their work and being transparent with customers. 5. **Wayland Car Care** - Just a short drive from Wellesley, this shop is noted for its honest assessments and quality repairs, gaining a loyal customer base over the years. Always remember to check online reviews or ask for recommendations from friends and family to find the best fit for your specific needs.
Response:
Several **trustworthy auto repair shops** serve the Wellesley, MA area, each with strong reputations for honesty and quality service. **Haskins Automotive** is Wellesley's only AAA-approved auto repair center, located at 467 Washington St.[1] They offer comprehensive services from oil changes to engine replacements with ASE-certified technicians, a 2-year/24,000-mile warranty, and collision repair services at their I-CAR Gold Class facility.[1] Loyal customers recommend asking for Marco and Mark, noting that they complete work in a timely fashion.[3] **Akar Auto Center** in Wellesley specializes in expert service with "full transparency and no hidden costs."[6] Customers praise them as "smart guys" with "fair prices" and "incredible service," with particular recognition for their BMW repair expertise.[6] **Daly's Service Center** at 2 Washington St. is a full-service shop with highly trained, certified technicians backed by a free nationwide warranty.[5] They provide online maintenance scheduling with service reminders and offer estimates in advance.[5] **Linden Service, Inc.** (located next to The Linden Store) is owned by Dave and his father, who are described as "very fair and honest" with a strong reputation for vehicle inspections.[3] For Toyota owners specifically, **Wellesley Toyota** at 234 Worcester St. receives exceptional reviews, with customers noting "consummate professionals" and quality care.[3] If you prefer mobile service, **YourMechanic** brings certified mechanics to your location in the Wellesley area, backed by a 12-month, 12,000-mile warranty.[4]
Mention Analysis:
Haskins Automotive is presented as the first specific recommendation, highlighted as Wellesley's only AAA-approved auto repair center with comprehensive services and positive customer feedback.
Position: #1
"auto repair shop with good reviews Wellesley MA"
Response:
**Haskins Automotive at 467 Washington St., Wellesley, MA (781-235-4898 or 781-694-1216) stands out as a top-rated option.** It's Wellesley's only AAA-approved auto repair center, family-owned with ASE-certified technicians, a 2-year/24,000-mile warranty, and an I-CAR Gold Class certification for collision repair; customers praise its timely, quality work—ask for Marco or Mark—and AAA members get a 10% labor discount (up to $75).[1][3][6] ### Other highly recommended shops in or near Wellesley: - **Linden Service, Inc.** (next to The Linden Store, 781-235-4440): Praised for fair, honest service by owners Dave and his dad; good for inspections.[3] - **Quinlan’s Automotive** (870 Worcester St./Route 9, 508-395-6357): Recommended—ask for Jim.[3] - **Wellesley Toyota** (234 Worcester St., 888-577-6342): Exceptional for Toyota owners, with loyal customers noting professional care keeping vehicles reliable for 10+ years.[3] - **Daly's Service Center** (2 Washington St., 781-235-4898?): Full-service with certified techs, online scheduling, nationwide warranty, and expertise from oil changes to diagnostics.[5] - **Hogan Tire & Auto** (Natick location at 144 East Central St./Route 135, serving Wellesley since 1972): Strong for tires (MICHELIN®, etc.) and repairs like brakes, alignments, and batteries.[2] RepairPal highlights certified shops nearby with high ratings (4.6–4.8/5 from hundreds of verified reviews), emphasizing fair pricing and warranties, though none are listed directly in Wellesley.[4] Local reports also mention nearby options like Muzi Chevrolet in Needham or Old Time Garage.[3] For the best fit, check current reviews on sites like Google or Yelp, as recommendations date back to 2017 in some sources.[3] Most offer appointments online or by phone.[4][5][6]
Mention Analysis:
Haskins Automotive is highlighted as the top-rated auto repair shop in Wellesley, MA, with detailed praises for its certifications, warranty, and customer service.
Response:
Finding a good auto repair shop is essential! Here are some auto repair shops in or very close to Wellesley, MA, that generally receive positive reviews. Keep in mind that "good" can be subjective, so I recommend looking at recent reviews for the specific services you need. **Highly-Rated Options (Generally well-regarded):** * **Wellesley Auto Service:** * **Why it's often recommended:** This shop consistently gets high marks for honesty, fair pricing, and quality work. Many reviews mention their transparency and willingness to explain repairs. They handle a wide range of services. * **Location:** 237 Washington St, Wellesley, MA 02481 * **Check them out on:** Google Reviews, Yelp * **Wellesley Tire & Auto Service:** * **Why it's often recommended:** As the name suggests, they're strong on tires, but also offer general auto repair. People often praise their customer service, efficiency, and fair pricing. * **Location:** 400 Washington St, Wellesley, MA 02481 * **Check them out on:** Google Reviews, Yelp * **Wellesley Car Care:** * **Why it's often recommended:** Another local favorite, often cited for their professionalism, clear communication, and reliable repairs. They tend to have a loyal customer base. * **Location:** 289 Linden St, Wellesley, MA 02482 * **Check them out on:** Google Reviews, Yelp **Other Reputable Options (May have fewer reviews or be slightly outside Wellesley center):** * **Wellesley Honda (Service Department):** * **Why it's often recommended:** If you drive a Honda, using the dealership service department can be a good option, especially for warranty work or specific Honda issues. They generally have factory-trained technicians. Reviews for dealerships can be more mixed, but many people have good experiences here. * **Location:** 580 Washington St, Wellesley, MA 02482 * **Check them out on:** Google Reviews * **Newton Foreign Auto (in Newton, very close to Wellesley):** * **Why it's often recommended:** If you have a foreign car (especially European), this shop in a neighboring town often gets excellent reviews for their specialized knowledge, particularly for brands like BMW, Mercedes, Audi, etc. * **Location:** 108 Needham St, Newton, MA 02461 * **Check them out on:** Google Reviews, Yelp **Tips for Choosing the Best Shop:** 1. **Read Recent Reviews:** Look for reviews within the last 6-12 months to get the most current picture. 2. **Check for Specific Services:** Does the shop specialize in what you need (e.g., brakes, engine work, specific car make)? 3. **Get Multiple Quotes (for major repairs):** Especially for larger jobs, it's always a good idea to get estimates from 2-3 different shops. 4. **Ask About Warranties:** Inquire about the warranty on parts and labor. 5. **Visit or Call:** A quick call or visit can give you a feel for their customer service and professionalism. Good luck with your auto repairs!
Automated technical checks and uploaded documentation
robots.txt File Found ✓
View robots.txtAI Crawlers Allowed
Not blocking AI agents - good for AI search visibility
Sitemap Found ✓
View sitemap.xmlIssues Detected:
0-30 days
Missing or empty XML sitemap.
Impact: Search engines cannot efficiently discover and index all pages, leading to reduced organic visibility.
Recommendation: 1. Identify the cause of the empty sitemap (e.g., WordPress plugin misconfiguration). 2. Regenerate the sitemap to include all canonical URLs. 3. Submit the corrected sitemap to Google Search Console and Bing Webmaster Tools. 4. Ensure the sitemap URL is referenced in robots.txt.
Generic or duplicate meta descriptions.
Impact: Lower click-through rates from search results and missed opportunities to communicate value.
Recommendation: 1. Conduct a full audit of all pages to identify generic meta descriptions. 2. Write unique, compelling meta descriptions (150-160 characters) for each key service page, the homepage, and 'About Us' page. 3. Include primary keywords and a strong call to action in each description.
Suboptimal title tags.
Impact: Reduced search engine visibility for specific service queries and less effective branding in SERPs.
Recommendation: 1. Revise title tags for all key pages to follow the format: '[Primary Keyword] | [Secondary Keyword/Service Area] | Haskins Automotive'. 2. Ensure titles are concise (50-60 characters) and accurately reflect page content.
Lack of clear calls-to-action (CTAs).
Impact: Lower conversion rates as users are not clearly guided to the next step (e.g., booking an appointment).
Recommendation: 1. Add prominent 'Schedule Service' or 'Request an Appointment' buttons/forms on the homepage, service pages, and contact page. 2. Use contrasting colors for CTAs to make them stand out. 3. Ensure CTAs are above the fold on most key pages.
Unoptimized and inactive Google Business Profile.
Impact: Suboptimal local pack rankings, reduced customer trust, and missed opportunities for direct customer engagement.
Recommendation: 1. Claim and fully verify ownership of the GBP. 2. Complete all sections: services, hours, photos, Q&A, and business attributes. 3. Begin posting weekly updates (offers, news, photos) and respond to all reviews promptly.
Unoptimized images and slow page loading.
Impact: Poor user experience, increased bounce rates, and negative impact on Core Web Vitals and search rankings.
Recommendation: 1. Compress all existing images using a tool like TinyPNG or a WordPress plugin. 2. Implement lazy loading for all images below the fold. 3. Review and optimize CSS/JavaScript delivery, minifying files where possible. 4. Install and configure a caching plugin.
Content not optimized for AI Overviews and direct answers.
Impact: Low likelihood of content appearing in AI Overviews or featured snippets, missing top-of-SERP visibility.
Recommendation: 1. Identify common customer questions related to each service. 2. Integrate clear FAQ sections or Q&A content into service pages using H2/H3 headings. 3. Provide concise, direct answers (50-70 words) that AI models can easily extract.
30-90 days
Single 'Services' page with minimal detail per service.
Impact: Limits keyword targeting for individual services and reduces content depth, hindering search visibility.
Recommendation: 1. Create dedicated, unique service pages for each major service (e.g., 'Brake Repair', 'Oil Change', 'Engine Diagnostics'). 2. Ensure each new page has 300-500 words of unique, informative content, including FAQs and benefits. 3. Update the main 'Services' page to link to these new individual service pages.
Lack of a blog or regular fresh content.
Impact: Missed opportunities to attract organic traffic, establish authority, and engage with potential customers.
Recommendation: 1. Implement a blog section on the website. 2. Develop a content calendar focused on automotive maintenance tips, common repair questions, and local car care. 3. Aim to publish 2-4 new, high-quality blog posts per month.
Limited backlink profile and domain authority.
Impact: Difficulty ranking for competitive keywords and overall limited organic visibility.
Recommendation: 1. Identify local businesses, industry partners, and automotive blogs for potential backlink opportunities. 2. Conduct outreach to acquire high-quality, relevant backlinks. 3. Create link-worthy content (e.g., local guides, expert articles) to attract natural links.
Lack of geo-targeted content for nearby areas.
Impact: Reduced visibility for local searches originating from adjacent towns or specific neighborhoods.
Recommendation: 1. Create a dedicated 'Service Areas' page listing all cities/towns served, with brief descriptions. 2. Integrate location-specific keywords naturally into the 'About Us' page and service descriptions. 3. Consider creating micro-local content (e.g., blog posts about 'Car Repair in West Covina') if applicable.
Insufficient E-E-A-T signals on the website.
Impact: AI models may not prioritize the site's content as a trustworthy source; users may lack confidence in expertise.
Recommendation: 1. Create a dedicated 'Our Team' page with professional bios of key mechanics, highlighting their certifications (e.g., ASE certified) and experience. 2. Prominently display industry certifications on the homepage and 'About Us' page. 3. Integrate more customer testimonials and success stories.
Basic contact form without appointment scheduling.
Impact: Friction in the conversion funnel, requiring users to call or email for appointments, leading to potential abandonment.
Recommendation: 1. Upgrade the contact form to allow users to select a service type and preferred appointment time. 2. Integrate a third-party online appointment scheduling tool (e.g., Calendly, dedicated automotive software). 3. Ensure the form is user-friendly and mobile-responsive.
90-180 days
Dated website design impacting trust and engagement.
Impact: Lower trust, higher bounce rates, and a perception that the business is not modern or professional.
Recommendation: 1. Plan and execute a website design refresh, focusing on modern aesthetics, clean layouts, and high-quality imagery. 2. Ensure the new design is fully responsive and provides an excellent experience across all devices. 3. Prioritize clear visual hierarchy and intuitive navigation.
Limited local citation profile.
Impact: Missed opportunities to reinforce local presence and improve local search rankings.
Recommendation: 1. Identify key local directories (Yelp, Yellow Pages, BBB, Chamber of Commerce) and automotive-specific platforms (e.g., CarFax, RepairPal). 2. Manually create or update listings, ensuring strict NAP consistency across all platforms. 3. Consider using a citation building service for efficiency.
Lack of a dedicated 'Testimonials' or 'Reviews' page.
Impact: Missed opportunity to leverage positive customer experiences to build brand authority and trust.
Recommendation: 1. Create a dedicated 'Testimonials' or 'Customer Reviews' page on the website. 2. Curate and display positive reviews from Google, Yelp, and other platforms, including customer names and, if possible, photos. 3. Implement schema markup for reviews on this page.
Content lacks explicit E-E-A-T signals.
Impact: Reduced trust from both search engines (AI) and potential customers.
Recommendation: 1. Integrate more detailed company history, mission, and values into the 'About Us' page. 2. Showcase community involvement or awards. 3. Consider adding a 'Why Choose Us' section that highlights unique service guarantees or customer benefits.
Conservative range to address all 17 findings
This report was generated using AI-powered analysis.
For questions or to request a new audit, contact the agency that shared this report with you.